This post continues the Podcast Seminar series. This week we discuss, Marketing your podcast.
Getting your podcast out into the ears of your listeners is the next necessary step. There are a couple of initial steps you must take. After you have produced your first show and posted it, submit your podcast to iTunes. If you aren’t in the iTunes Podcast Directory, you don’t have a podcast. Add your podcast to as many podcast directories as you like. You will get listeners from them, but the lion’s share of your listeners will come from iTunes. It’s sad but true.
After getting your podcast into iTunes, go ahead and submit your podcast to all the other directories. As you can see from the graph above, it won’t make too much of a difference, but it includes all listeners that might want to listen to your show.
How about promoting your podcast? One easy way to promote your podcast is to send an announcement to your contacts that would be interested in your podcast. Invite them to check out your latest show on your blog or website. Another way to promote your podcast is by publishing a related article and sending it off to article banks, e-zine publishers, etc. A popular way that a lot of people promote their podcasts is by commenting on another podcast or blog. If you use this method, please remember to add some value to the blog you’re commenting on and don’t just add a link to your podcast. That’s a good way to get your comment deleted. Lastly, there are many podcast related forums that allow you to promote your latest show. Podcast Pickle and Podcast Alley come to mind.
Remember, your podcast is a product. Any method that you might use in promoting a physical product or web site can be used to promote your podcast.
Next time, Show notes and SEO, why they are important?
